It’s that time of year again in St. Barths. With beachside suites booked, bottles of Dom Perignon ordered, and dinner reservations confirmed, the island is more than ready for another of its renowned New Year’s Eve celebrations. A favorite destination for celebrities and the international elite, this end-of-year hotspot will play host to some of the world’s hottest parties—from lavish celebrations on 200-foot yachts to rooftop festivities in luxury villas.

Before St. Barths became one of the world’s top celebrity destinations, however, it was just another hidden gem in the Caribbean. Why did this specific island become the go-to travel destination for the world’s biggest names?

We explain.

On top of its stunning scenery—crystal clear waters, pristine beaches, rugged cliffs, and majestic peaks—St. Barths also provides the seclusion that most other tropical islands lack. Tucked away in the northeastern edge of the Caribbean Sea, it is commercially accessible only by small Cessna planes or ferries, not cruise ships.

With no resulting mass tourism, notorious visitors will arrive in paradise on private planes or yachts to find that ever-coveted seclusion and solitude.

The privacy continues upon arrival to St. Barths. With a plethora of luxury villas available for rent throughout the island, visitors can stay out of the public eye at all times. Le Sereno, for example, offers 3 exclusive villas that are as private as they are luxurious.

Guests can enjoy beautiful tropical views and all the comforts of home, all while avoiding the constant scrutiny of paparazzi and curious onlookers.

Unlike other islands in the region, St. Barths is virtually free of crime. Visitors can go anywhere on the island without ever feeling unsafe—whether lounging on the beach, shopping or Gustavia, or exploring the nightlife.

Don’t be surprised if you run into a famous figure at the supermarket.

For those who want to update the wardrobe before heading out for the night, St. Barths is the place to be.

Widely regarded as the best shopping scene in the Caribbean, the island offers everything from upscale fashion to original art to local beauty products.

A combination of French elegance and Caribbean flair, St Barths offers the ideal setting for a celebration. For those who aren’t hosting New Year’s parties in yachts or villas, the island boasts a lavish selection of restaurants and venues—including French wine and cuisine—to accommodate any desires.

Pop open that bottle of champagne and let the celebration continue long into the Caribbean night…